Cloud has a climate cost. Here's our plan to reduce ours.

Upsun, a fully remote company, has outlined a comprehensive plan to reduce its carbon footprint, focusing primarily on cloud emissions, which account for nearly half of its total emissions. In 2025, their carbon footprint was assessed at 2.57 kt CO2e, with digital infrastructure being the largest contributor. The company aims to reduce its revenue carbon intensity by 27% by 2031, increase projects hosted in greener regions to 60%, and achieve annual emission cuts of 2-4% through resource efficiency improvements. Their strategy includes offering a discount for projects in low-carbon regions and redesigning onboarding processes to encourage greener choices. Upsun collaborates with Watershed to enhance its measurement and reduction efforts, employing the GHG Protocol methodology to account for emissions across Scopes 1, 2, and 3, although AI usage metrics are not yet included. They stress the importance of honest measurement and setting achievable targets rather than overpromising, aiming to continuously refine their approach as part of their sustainability journey.

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