VenueMachine is a platform that connects small businesses with social influencers, allowing them to promote their venues and products to large audiences through influencer marketing. The company uses various technologies such as Ruby on Rails, Backbone.js, Twitter Bootstrap, Twilio, Foursquare, Klout, and Heroku to build and support its platform. Integrating Twilio was found to be a seamless process, with the team using the ruby gem (twilio-rb) to get started quickly. The company has experience working with Twilio prior to VenueMachine and plans to expand its services internationally.