Twilio is being used by Ripstyles CD Conversion Ecommerce to provide customers with a way to get order status over the phone, allowing them to interact directly with human representatives rather than relying on automated systems. The application was built using PHP and CodeIgniter, a framework that enables developers to quickly build web applications. Twilio's TwiML format made it easy to set up a robust system in a short amount of time. The entire app, including the management part, is under 300 lines of code, with most of the development time spent on integrating Twilio functionality. Long-term plans include integrating the app into the business, implementing FedEx tracking, and developing a real-time push system to display call information.