CASL Checklists: Are You Abiding By the Law?

Since the Canadian Anti-Spam Legislation (CASL) went into effect on July 1, 2014, the Canadian Radio-television and Telecommunications Commission (CRTC) has been able to prosecute companies not complying with its requirements, and starting July 1, 2017, individuals could also pursue damages from non-compliant senders. A webcast titled "CASL Compliance 101: What Your Business Needs to Know About Canada's Anti-Spam Legislation," featuring legal expert Shaun Brown, discussed the law's application to commercial electronic messages (CEMs) sent to or from Canada, emphasizing the necessity for sender identification, unsubscribe mechanisms, and proof of consent. CASL differs from the U.S.'s CAN-SPAM Act by necessitating prior consent, either express or implied, with specific criteria for each type. Shaun Brown shared CASL assets such as checklists to help businesses evaluate their email programs against CASL requirements.