Stopping Illegal Robocalls: It’s Complicated

It's complicated' to stop illegal robocalls, which are a significant threat to consumers and businesses alike. The issue is multifaceted, with legitimate calls being spoofed by bad actors to impersonate identities, causing frustration for recipients. To combat this, SHAKEN/STIR, a protocol developed by the Internet Engineering Task Force and the Alliance for Telecommunications Industry Solutions, provides near-instant traceback of bad actors and treats their future calls based on their reputation. Beyond SHAKEN/STIR, Twilio is developing Verified By Twilio, which displays actionable information consumers need to decide whether to take a call or not, such as the name of the organization calling and why. The goal is to restore trust in phone calls and make them something people look forward to again.

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