Twilio is gearing up for SXSW Interactive in 2012, with a focus on painting the town red through various events and activities. The company will be showcasing its swag, limited edition T-shirts, and interviewing Twilio developers to share their stories. Twilio has also planned challenges and contests, including a chance to win entry to an invite-only happy hour on a boat, as well as other prizes. The team will be attending various events, including the Tech Career Expo, Lean Startup Conference, Mobile Apps Value Chain panel, SXSWBall, and parties hosted by Apigee, Heroku, Urban Airship, and Bright Light Social Hour. Twilio is inviting developers to join them in Austin and participate in these activities, with opportunities to network, learn from industry experts, and win prizes.