Twilio, a company that focuses on developer communities, hosted a Flexathon, an event where 25 developers from 3 countries gathered to build with Twilio's new programmable contact center platform, Flex. The experts who created Flex were present to guide and answer questions. Feedback from the event was incorporated into the product, improving its console provisioning experience and documentation. AdHawk, a company that simplifies digital advertising for small businesses, participated in the Flexathon to build a tool that connects brick-and-mortar businesses with consumers online. They found Flex to be a completely programmable solution, allowing them to customize their data and integrate it with their application's API. The platform is expected to help AdHawk qualify leads and improve customer engagement for its clients.