Twilio, a cloud communication platform, has been involved in an amusing incident where it was used to Rickroll TechCrunch staff. The company's simple API allows developers to build voice applications using basic web development skills, and as a demonstration of its capabilities, Twilio created a Rick Rolling prank. This prank can be triggered by sending a text message with a specific number to a designated phone number, which then plays the "I'm too sexy for my shirt" song. The incident is part of Twilio's efforts to showcase its API and developer tools, including documentation, resources, and a community hub.