A startup has successfully secured funding from Founders Fund and Mitch Kapor, and in doing so, learned the importance of writing a well-structured press release on a shoestring budget. To achieve quality coverage, they utilized online resources and crafted a formal press release with correct formatting, substantive content, and a personal touch. The release was optimized for industry standards, with a concise headline, summary, and factual tone, while also including relevant quotes and contact information. By leveraging their network and using tools like HubSpot's Press Release Grader, the startup effectively disseminated the news and generated buzz in their niche market.