Cularis, an eCommerce solution provider, uses Twilio to automate support call handling by routing calls based on the time of day, creating automatic recordings and transcriptions, importing them into their support system, and tracking open issues. This has freed up several hours of daily time while saving money. The company is now working on using real recordings instead of Twilio's voice to give it a more human feel. Twilio's API is considered one of the easiest to consume by Cularis, and they encourage others to share their Twilio stories through [email protected].