Captico uses Twilio to build their perfect call tracking solution

Captico developed its call tracking solution using Twilio to help businesses manage their online marketing campaigns more effectively by providing insights into phone calls generated from marketing efforts, allowing clients to make informed decisions about budget allocation. The company aimed to fill the gap in existing call tracking services that were either too complex or expensive. With Call Tracking Metrics, Captico aims to expand its Internet marketing and technology business, develop new products and services, and grow its user base, with plans to further integrate Twilio's services into future product iterations.

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