Eric Rockenbach, the founder of logixTrade, aimed to add an interactive voice response system to his automated trading platform using Twilio API in a short amount of time. He was pleasantly surprised that it took him only two days instead of the estimated two weeks to achieve this goal. The new IVR allows users to respond to alerts, such as suspending them for a specific interval, providing carrier-grade reliability and peace of mind for Rockenbach. This system enables him to leave his trading platform alone while still being instantly notified of any important changes, aligning with the idea of automated systems that require prompt attention when something happens.