The article provides a step-by-step guide on how to build an SMS chatbot using Twilio Studio, a visual builder that doesn't require coding knowledge. The bot will ask users a series of questions, determine their status as naughty or nice, and send them messages accordingly. The process involves creating a flow in Twilio Studio, adding widgets such as Send & Wait for Reply, Split Based On, and HTTP Request, and connecting it to a Google Sheet using Zapier. The final flow will ask users what they want for the holidays if they're on the nice list, save their requests in the sheet, and send a grumpy message to those on the naughty list. The tutorial is designed for learners of all levels and provides a comprehensive guide to building an SMS chatbot without requiring extensive coding knowledge.