Twilio has announced Area Code Geomatch, a new feature of its Messaging Services that automatically prioritizes sending messages from phone numbers in the same area code as the recipient in the US and Canada. This feature is now available for all Twilio accounts and is free to use. With Area Code Geomatch, users can easily enable this functionality by visiting the Messaging Services section of the Console and checking the box for Area Code Geomatch. The feature helps to provide a local identity to businesses, ensuring that customers receive texts from numbers in their local area code, which is essential for a smooth customer experience.