Using Data To Build Customer Experiences: Customer.io Rolls Out Twilio SMS For Customer Segments

By Kyle Kelly-Yahner on 2016-09-27, Twitter, Facebook, LinkedIn` Customer.io, a behavior email platform focused on segmentation and automation, has rolled out Twilio SMS for customer segments. This new feature allows users to set triggers for specific customer groups via Twilio's SMS service, enabling the creation of tailored experiences through data-driven insights. The integration aims to simplify the process of crafting messages while focusing on customer engagement and response monitoring. With this expansion, Customer.io enhances its Actions suite with tools like Urban Airship's push Action and a Slack Action, making it easier for users to scale their customer outreach efforts.