The 2016 SIGNAL conference featured a mix of industry leaders and innovators in the field of mixed reality, communications, and developer marketing. Rony Abovitz, CEO of Magic Leap, appeared on stage via video conference to discuss his company's vision for virtual reality and its partnership with Twilio. Ryan Leslie, a Grammy-nominated artist and developer, showcased his "Superphone" that allows fans to text him directly, highlighting the potential for developers to connect with their audiences in new ways. The conference also featured talks on the future of communications, including healthcare via SMS and telehealth, as well as updates from Twilio on its Notify service, which enables sending push, SMS, and live chat notifications programmatically.