LendUp Helps Customers Personally, Runs Their Call Center Programmatically With TaskRouter

LendUp, a tech startup, is using technology to disrupt the traditional payday loan industry by offering transparent terms and eliminating hidden fees. The company provides personal phone support to its customers, handling 55,000 calls in June alone, and uses Twilio's TaskRouter to programmatically route calls to the right agents. This allows LendUp to efficiently manage its customer service operations and direct more time towards helping customers achieve financial health through their "LendUp ladder" program.