Apartment List, a real estate company, uses Twilio for its Renters Operations Center (ROC) in San Francisco. The company's customer service staff use phone numbers powered by Twilio to connect with potential renters. Prior to switching to Twilio, Apartment List used Salesforce and InContact, but found the solution to be clunky and proprietary. After a change, the company now has better documentation and a scalable communication platform that allows it to make its own decisions about technology. With Twilio, Apartment List is able to scale its communications and grow its business with ease.