Here is a neutral and interesting summary of the text in 1 paragraph: Short codes have proven to be powerful communication tools for businesses, but they can also be complicated and misunderstood. According to Twilio, one of the largest providers of short codes, customers who use short codes must navigate industry regulations and carrier requirements, which can be daunting. To help make the process more accessible, Twilio offers a team of experts who shepherd customers through the application process, providing support with compliance advice, implementation assistance, and deliverability insights. By understanding when to use short codes versus long codes, avoiding common deliverability roadblocks, and leveraging Twilio's resources, businesses can unlock the full potential of their short code messaging capabilities.