VictorOps has launched the Transmogrifier, a tool designed to make being on-call easier for developers. The Transmogrifier provides incident alerts, escalation plans, and timelines to give team members insight into developing incidents. This is achieved through the use of Twilio SMS powered alerts, allowing on-call developers to access all necessary information quickly. The tool aims to eliminate "silos of data" and reduce incident response time by providing a tiered alert system that uses multiple channels, including push notifications, voice calls, and text messages. By addressing key challenges such as alert fatigue and information siloing, the Transmogrifier is designed to improve developer experience and efficiency.