iCracked used Twilio's MMS service to streamline repairs for customers and technicians, allowing customers to post a picture of their broken phone within the iCracked app, providing more insight into repair types and helping technicians plan the day's repairs and set customer expectations. The integration was made simple by Twilio, enabling iCracked to quickly update their API and front-end display code, and is contributing to increased customer satisfaction and business growth for the company, as they expand internationally with offices opening in the UK and Germany.