Aziz Ansari used Twilio's SMS feature to connect with fans and prevent ticket scalpers from buying up seats for his shows. By running a ticket lottery system via text messages, Aziz was able to ensure that only his genuine fans could get tickets, while keeping scalpers at bay. The system was built by David Cho in just 36 hours and allowed Aziz to send out over 35,000 texts in 72 hours, confirming spots for the lucky winners and providing updates on future shows.