Front, a company that provides an SMS collaboration platform, has partnered with Twilio to make text messaging more efficient for businesses. The app allows users to capture and organize SMS conversations, assign action items, tag team members, create calendars, and follow conversations in one place. This is particularly useful for on-demand businesses like Uber, HomeJoy, and AirBnB, which need to manage multiple vendors and customers through text messaging. By flipping the traditional 1-to-1 model of texting, Front aims to simplify communication for both businesses and their middlemen, making it easier to streamline tasks and improve productivity.