The online scheduling service, 7Shifts, was founded by Jordan Boesch after witnessing his father's struggles with managing employee schedules using printed Excel spreadsheets and post-it notes. The company aims to make employee scheduling easier and more organized for various industries such as restaurants, coffee shops, and universities. 7Shifts uses Twilio SMS to streamline communication between employers and employees on the go, including sending text messages when schedules are posted or changes have been made. The tool has received positive feedback from customers, particularly those without smartphones who appreciate the instant notifications. The company values its partnership with Twilio, citing the provider's excellent support and constant improvements in developer tools, analytics, and reporting.