When developer Lee Martin was approached by Queens of the Stone Age frontman Josh Homme to create an interactive experience for the band's latest album release, he came up with a unique idea - a feature that would capture the personality of the record and grab fans' attention. The project utilized the Twilio API to allow fans to receive a call from a creepy clown on a rotary phone, reciting QOTSA lyrics in real time. This innovative approach resulted in over 20,000 fan interactions, with Lee feeling it marked a "restart" of his career as he returned home to Louisiana after working at SoundCloud and other music industry companies. The project showcased the potential of combining code and creativity to create engaging experiences.