Checkfront is an online reservation system that aims to automate booking processes for businesses, making it easier for companies and customers to manage reservations and reduce hassle. The platform integrates with various services such as Twilio SMS, MailChimp, Apple Passbook, Salesforce, and Constant Contact, allowing users to update inventory, process payments, and send notifications to customers via SMS. By leveraging SaaS-based applications, Checkfront provides a scalable solution for businesses to manage their bookings efficiently. Grant Jurgeneit, CEO of Checkfront, was inspired by his personal experience of searching for travel plans and decided to build a system that could simplify booking processes for both companies and customers.