The world of communications is undergoing a significant transformation, driven by the rise of software people who are changing everything. The industry is shifting from traditional hardware and software to cloud-based solutions, with businesses migrating from on-premise systems to multi-tenant clouds. This migration has enabled new winners to emerge and many incumbents to fall. Additionally, there is a shift from communicating on special-purpose devices to general-purpose computers, allowing for greater innovation and integration of communications into everyday life. As a result, the power has shifted to software developers who are creating great experiences for their customers by rolling communications into their companies, applications, and workflows. The company Twilio exists to empower these software people to invent the future of human interaction every day.