The method we used to define Swimm core values

The process of discovering and establishing company values, as experienced by the co-founders of Swimm, reveals the importance of identifying inherent values rather than selecting them arbitrarily. This approach, inspired by a methodology that emphasizes uncovering values through reflection on past challenges and decisions, led to the identification of five core values: care, trust, boldness, learning, and mastery. These values are seen as essential for providing a foundation for business decisions and fostering a cohesive company culture. The process involved each founder contributing their top values, clustering similar ideas, refining the language, and testing these values against past decisions and with early employees to ensure alignment and shared ownership. As Swimm grows, these values are intended to serve as a guiding compass, helping navigate business choices and maintaining alignment within the team.