Building Smarter Product Recommendations with SurrealDB

SurrealDB is a multi-model database designed to simplify the construction of sophisticated recommendation systems by unifying various data models and eliminating the need for multiple separate tools. Built with the Rust language for performance and safety, it integrates relational, document, graph, and vector data models into a single platform, enabling real-time, context-aware recommendations without the complexity of traditional systems. By leveraging this unified approach, businesses can enhance personalization and increase conversion rates, as demonstrated by a luxury fashion retailer that achieved a threefold increase in website conversions by using SurrealDB to power a virtual personal shopper. The platform supports techniques like vector embeddings and hybrid search, providing a rich context for large language models (LLMs) to generate hyper-personalized recommendations.