Solve the problem of vendor lock-in

Vendor lock-in occurs when the cost of switching to a different vendor is prohibitively high, trapping customers with their current provider, which can be problematic if service quality declines, pricing increases, or the vendor goes out of business. This issue is particularly challenging for startups, which must design their software to mitigate these risks, often incurring additional engineering costs. Solutions include offering a self-hosted version of software that stores data in the customer's database, though this approach can be costly and complex; alternatively, allowing users to easily migrate their data between managed and self-hosted versions can offer flexibility and control. Additionally, providing customizability of code and features to meet business requirements, potentially through open-source or "source available" models, can reduce reliance on the vendor. Despite seeming counterintuitive, making it easy to migrate away from the product can enhance customer trust and attract new users by demonstrating a customer-first focus.

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