Why Chat is Key to Customer Connection & Retention

Apps have become integral to modern life, influencing daily routines and personal development by helping individuals become healthier, happier, and more productive, although they can also lead to decreased productivity. This shift from utility to experiential use of apps is evident in various sectors, including fitness, social networking, and education, particularly during the COVID-19 pandemic, which has accelerated app adoption as many traditional establishments have turned to virtual alternatives. According to App Annie, app usage surged during the pandemic, with mobile app usage increasing by 40% year over year in the second quarter of 2020, reaching over 200 billion hours in April 2020. This rise in usage reflects a growing dependency on technology to maintain social connections and mitigate feelings of isolation, despite the inherent limitations of virtual interactions compared to face-to-face encounters.