What Can We Learn From In-App Chat to Improve Onboarding UX?

Americans exchange an average of 94 text messages daily, highlighting the pervasive role of direct messaging in our lives, which is often overlooked in app onboarding processes. The article advocates for integrating chat messaging into onboarding to enhance user experience by making the process more interactive and less burdensome compared to traditional form-filling methods. It cites the app Libby as an example, which uses chat-based onboarding to provide an engaging, informative experience without requiring users to manually enter data upfront. This approach not only introduces users to the app's value quickly but also maintains transparency in data collection, such as location sharing. While no single method of onboarding is perfect, using chat messaging offers a flexible, inclusive way to gather necessary information while establishing a meaningful connection with users, ultimately aiming to convert them into frequent and enthusiastic app users.