Using Feed Technology for Travel Use Cases

In the travel industry, major players like Expedia Group and Booking.com have adopted personalization techniques similar to those used by Amazon and Netflix to enhance user experience and drive conversions. Travelers today expect to access customized options via their devices, such as tailored flight, hotel, and activity recommendations, achieved through machine learning and personalization. Implementing an intelligent feed involves capturing explicit user preferences, tracking implicit user behavior, comparing users with similar profiles, and continuously refining the personalization engine to improve its recommendations. By doing so, travel companies can create engaging, self-service platforms that present relevant options, increasing user engagement and satisfaction, and potentially leading to more conversions.