Stream Helps Betabrand Build a Community-Based Online Apparel Company

Betabrand, an online women's apparel company known for its interactive approach to fashion design, sought to enhance its platform by integrating social network features like real-time chat and social feeds. To achieve this, Betabrand partnered with Stream, which offered an efficient solution with their chat and feeds products. This integration allowed Betabrand to maintain its unique customer-driven design process, where users could vote on and influence new clothing concepts. The incorporation of Stream's technology enabled Betabrand to quickly launch new features without substantial in-house development, resulting in a rapid deployment of a robust chat system within a week. By leveraging Stream's resources and expertise, Betabrand has further solidified its position as a pioneer in consumer-driven fashion, offering a dynamic shopping experience where customers can directly participate in the creation of new products.