How to Capture Leads From Live Chat In HubSpot

This tutorial guides users through building a Stream chat widget integrated with HubSpot CRM to automatically create a new contact when a customer initiates a chat. Using a React frontend and an Express backend, the tutorial demonstrates how to set up a chat application with the Stream chat API, explaining the use of basic features of the Stream Library and requiring knowledge of React Hooks, Express, and Node.js. It covers setting up API keys for HubSpot and Stream, creating a React form for capturing customer details, and configuring the backend to handle data flow, including creating HubSpot contacts and Stream chat users. The tutorial also explains the process of establishing chat channels, generating secure tokens, and rendering the chat interface in the frontend using Stream's built-in UI components. Despite its focus on the customer's experience, the tutorial does not cover styling or notify customer representatives, and it encourages using Stream's free UI Kit and additional resources for security features like authentication and encryption.