13 Tips for a Highly Engaging News Feed
Blog post from Stream
Designing an engaging newsfeed experience is complex, with many apps showing irrelevant content to users. Companies like Instagram, Quora, and Facebook provide insights into creating effective newsfeeds by implementing best practices. These include automatic and manual follow suggestions, using meta feeds for varied content discovery, incorporating scalability solutions to handle large data volumes, and utilizing @mentions and hashtags to enhance user interaction. Ranking feeds based on relevance rather than chronological order, providing follow suggestions based on user behavior, and tracking user interactions are crucial for a personalized experience. Instagram and Facebook's personalized feed models are highlighted for their success in content ranking and user engagement, although their applicability varies depending on specific app needs. Stream offers tools and frameworks to address these challenges, emphasizing the importance of understanding unique community needs for optimal feed performance.
| Trend | Post Mentions | Total Month Mentions | Posts | Companies | MoM |
|---|---|---|---|---|---|
| Real-time | 3 | 205 | 60 | 26 | -27% |