MoneyGeek, established in 2016, focuses on enhancing financial literacy by providing content and tools to aid in making informed financial decisions. To achieve this, the company, led by head of product and technology Todd Mulholland, collaborated with a third-party development team to implement Strapi as their CMS and Gatsby as their web framework, prioritizing user experience and performance. By employing React, Strapi, and Gatsby, MoneyGeek effectively creates templated, detailed guides and interactive calculators on financial topics, optimizing for search engine performance to attract users without relying on paid advertising. This approach has allowed them to quickly iterate on content, leading to significant revenue growth, with a focus on high-quality, user-centered content delivery. CEO Doug Jones emphasizes that their strategy revolves around creating exceptional content and experiences, eschewing traditional paid advertising methods.