Founded in February 2021 and based in Kirkland, WA, Statsig is a company dedicated to empowering product teams to use data effectively in order to build better products, inspired by the growth infrastructure from Facebook. The company, staffed by former Facebook employees, offers tools for data analysis, visualization, and interpretation, allowing teams to make informed decisions about feature launches. Recently, Statsig has revamped its brand identity to better communicate its mission as a reliable, data-driven service, with a new logo designed to reflect modernity and user-friendliness, traits often missing from other B2B SaaS products. The logo's design elements were carefully chosen to represent the company's strategic focus, and it is being integrated across all customer touchpoints, including social media and the company's website. As Statsig continues to grow, it is also fostering a strong internal culture through initiatives like hackathons and team-building activities. The company plans to publish its brand guidelines soon, amid ongoing efforts to establish a strong experimentation culture and infrastructure, drawing insights from industry experts like Ronny Kohavi and Allon Korem.