Speech-to-text technology is being used by media companies to enrich their media metadata, allowing for better asset discovery and recommendation engines. The use of speech-to-text technology in media asset management software enables the extraction of advanced metadata information from video and audio assets, unlocking the full potential of these digital assets. This technology has the power to drive better customer experiences on OTT platforms, social media, and other digital channels, by providing insights into content preferences and enabling personalized recommendations. The introduction of speech-to-text technology is crucial for organizations looking to maximize the value of their digital assets in the digital age.