Configure your Snowplow pipeline to collect complete and accurate data
Blog post from Snowplow
Major web browsers have introduced changes affecting cookies and event-tracking, impacting data collection and user behavior analysis on websites. These changes, such as Safari's Intelligent Tracking Prevention and Firefox's Enhanced Tracking Protection, block third-party cookies and trackers, leading to challenges like miscounted user visits and difficulty in long-term user interaction tracking. Snowplow addresses these issues by recommending configuration options to enhance data accuracy, such as setting up first-party server-side cookies and customizing collector endpoints and paths to avoid ad-blockers. Adapting cookie attributes to comply with browser standards also ensures reliable data tracking. To optimize data collection using Snowplow, users should review and configure their Snowplow pipeline settings through the BDP Console, ensuring adherence to privacy standards and maximizing tracking reliability.