Businesses are struggling to keep up with changing customer expectations and are missing out on opportunities due to slow decision-making processes. The concept of "real time" varies depending on the context, but it's essential for making decisions in critical moments where timely data is crucial. To accelerate business, organizations need to simplify their infrastructure and leverage modern technology, such as NewSQL database management systems, which converge capabilities that were previously separate. Companies like FedEx are using real-time data to optimize routes and deliver better customer experiences, while others are exploring digital twins to gain a 360-degree view of their businesses. The objective is not just to deliver faster data but to deliver the optimal customer experience and improved operational insights.