The SingleStore developer community is becoming increasingly important due to the pandemic's impact on remote work. As a result, the company has created new resources and tools to support its global developer base. Joe Karlsson, SingleStore's new Developer Advocate, aims to create inclusive and fun content that empowers developers to be wildly successful with the platform. With a background as a database engineer turned advocate, Joe is well-positioned to facilitate conversations with the target audience of data-intensive application builders. He is working on creating educational resources in an approachable format, utilizing various channels such as blogging, YouTube videos, and social media platforms like TikTok. By leveraging his expertise and engaging with the community, Joe is helping build a strong SingleStore community that is both inclusive and useful.