The data market is rapidly growing, with predictions that it will double in size from $60 billion in 2014 to $115 billion in 2019. The Internet of Things (IoT) spending is expected to reach $1.7 trillion in 2020. In-memory technology is gaining popularity due to its ability to provide capabilities needed by companies to keep up with the growing data market. The main reasons for this adoption include declining costs in memory and infrastructure, high-performance use cases, improved return on investment (ROI), and enhanced data persistence options. These factors are driving the growth of the in-memory database management system (IMDBMS) market, making it an attractive solution for organizations looking to improve their business insights and reduce operating costs.