Sentry is enhancing its integration with Atlassian's Jira and Bitbucket platforms by introducing two-way sync, org-level settings, and improved core functionality such as creating or linking to existing Jira issues directly from Sentry. These updates aim to increase observability into applications and reduce setup time for developers using both products in their workflow. The new integrations also enable team members to track projects on the development layer in real-time using their preferred interface, saving time and overhead costs. Additionally, users can apply settings for Sentry's Jira integration at an organizational level, eliminating the need to duplicate efforts configuring rules multiple times for various projects.