Persosa Connects TV with Real-time Digital Experiences Using ScyllaDB Cloud

Persosa, a Phoenix-based startup founded in 2016, aims to enhance viewer engagement by connecting TV and digital experiences in real time, a capability that requires rapid data processing and minimal latency. After exploring various database options, Persosa chose ScyllaDB over alternatives like Bigtable and MongoDB due to its consistently low latency reads and ease of use, which were crucial for their operations. Initially using ScyllaDB on IBM Compose, Persosa later migrated to ScyllaDB Cloud on AWS, despite their infrastructure being on Google Cloud Platform, as it delivered superior performance and faster response times, significantly boosting customer experience. This transition not only improved request latency—from an average of 80 milliseconds to about 9 milliseconds—but also provided better support and scalability, making it an optimal choice for Persosa's needs in real-time digital advertising experiences.