Making Ad Tech Work at Scale: MediaMath Innovates with ScyllaDB

MediaMath, an enterprise-grade ad tech platform provider, leverages ScyllaDB to enhance its global operations in creating an accountable and transparent supply chain for advertisers. Initially using Apache Cassandra, MediaMath faced challenges with operational complexity and maintenance, prompting their switch to ScyllaDB, which offered compatibility with Cassandra along with improved performance. This transition allowed MediaMath to reduce operational overhead, achieve higher data throughput, and maintain read latency below the 10-millisecond threshold, ultimately leading to 99.9999% availability. By unifying demand-side and data management platforms, MediaMath facilitates programmatic buying strategies, optimizing campaigns across various media touchpoints, while ScyllaDB enhances data retention capabilities, enabling MediaMath to deliver increased value to its clients without additional costs.