5 Ways to Increase Your Content Velocity

To meet the high expectations of today's consumers, who value experiences as much as products, companies must develop an omnichannel content strategy that delivers personalized, data-driven experiences across platforms like mobile, web, and smart devices. The challenge of quickly launching digital initiatives is often hampered by information silos and the need for extensive interdepartmental communication. To overcome this, businesses can adopt five strategies that emphasize becoming a composable business, building a structured content framework, applying automation and business logic, tailoring tools to specific business needs, and leveraging existing systems to accelerate innovation. By treating content as data and utilizing modular technology, organizations can enhance their agility, allowing for faster deployment of customer experiences and the ability to personalize content through AI and ML, ultimately enabling the launch of new experiences in weeks or days instead of months.