“With TikTok, good quality content can go viral from scratch.” — Joseph Choi, Viral App Founders

Joseph Choi, a former e-commerce marketer and current product manager, shares insights on leveraging TikTok's viral potential for app developers in a Sub Club podcast episode. He emphasizes TikTok's unique discovery platform, which allows apps to reach massive audiences quickly through high-quality content, regardless of follower count. By studying trending content and tapping into trending topics, app developers can create emotionally engaging and relatable content that resonates with viewers, increasing the chances of going viral. Choi highlights the effectiveness of micro-influencers, who offer authentic connections and higher engagement at lower costs, to drive substantial results for apps. He also advises on creating content with emotional hooks and integrating "viral-ready" features like milestone badges and progress trackers to encourage user sharing and organic growth. Choi's approach provides a strategic roadmap for app developers to utilize TikTok's platform to expand their reach, drive engagement, and scale user acquisition effectively.