Why We’re Customer Obsessed (And You Should Be Too)

RevenueCat places a strong emphasis on "Customer Obsession" as its primary company value, viewing it not just as a business strategy but as a fundamental philosophy that extends to economics and the human condition. The company believes that businesses exist to create value for customers, asserting that without customers, value cannot exist. This customer-centric approach permeates all aspects of their operations, including engineering and product development, by prioritizing customer feedback and focusing on delivering solutions that meet real needs, even if they aren't perfect. RevenueCat's commitment to understanding and addressing customer needs is exemplified through various methods, such as engaging with customers via podcasts and valuing their input over intuition. The long-term perspective of customer obsession is seen as a means of fostering sustainable business growth, with an emphasis on providing ongoing value to existing customers rather than extracting maximum immediate financial gain.