Why localization has been so important for kids app, Pok Pok

Pok Pok, a children's app, achieves over 30,000 downloads monthly on iOS, with significant success attributed to its strategic localization efforts from the onset, particularly in non-English-speaking markets. The app's language-free experience for kids facilitated global availability, with the US being the largest market, followed by China. Localization plays a pivotal role in building trust with parents, who ultimately decide on app downloads for their children, and aids in establishing a presence in local App Store storefronts. Decisions on which countries to localize into are based on potential market impact, considering social and economic factors, and the importance of language variants, such as different dialects of Spanish and Portuguese. Pok Pok emphasizes finding reliable localization partners who understand cultural nuances, and suggests careful consideration of design implications and customer support in native languages to enhance user experience.